Wednesday, 10 June 2009

On Twitter for Employment Branding - Get Back to Basics. so... back to this idea of using twitter to recruit and hire. there's that whole thing about finding candidates... but the other part of using twitter for recruiting, maybe even the bigger part of it, is focused on employment branding. but what does that really mean - employment branding? time to put our marketing hats on. first, some employment branding definitions. if we look to the reverent Dr. John Sullivan, here's his take: "Employment branding is unique in that it is the only long-term recruiting strategy. The viral-based perception management program designed to attract top-quality applicants is based on the premise that the organization is well-managed in the eyes of the target candidate population. It has many critical elements, only one of which pertains to getting the message out through awards programs, editorial content in target publications, presentations at conferences, and through viral marketing driven via the employee referral program. It is not the same as recruitment marketing, although recruitment marketing should be aligned with the employment branding effort." that's a mouthful - much more than 140 characters, that's for sure. and for this twitter conference on thursday that i'm chatting at, it's likely going to be non-recruiting and non-HR folks that i'll be speaking to... so when i think about the notion of organizations using twitter for employment branding - whether a mom-and-pop shop or a fortune 500 - really what this boils down to at a basic level is simply projecting and marketing your organization as being a...

jessica lee

a DC gal + employment manager for a global PR firm + part-time blogger for FistfulofTalent.

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