Monday, 13 April 2009

Implementing Social Media In Your Organization - A Twitter UnPanel i am beginning to believe that one of the biggest factors in using social media successfully is simply the willingness to jump in and play. you're reading my bloggy - so that's a good first step. another step forward? come and play with me tomorrow via Twitter! at 12pm EST, i'll be moderating an UnPanel via twitter through and we'll be focusing on actionable steps to implement social media tools within your organization - whether it's to recruit, build your employment brand, or facilitate greater internal communication. here's the idea behind using Twitter and this UnPanel... you've probably attended a conference before and realized that it's the wisdom of the crowd that often makes the experience rich. you share with the people around you, regardless the topic, and learn from the real experts - actual practitioners. and the UnPanel plays into that same notion by cultivating ideas from the experiences of participants - just via Twitter though - to create true value, and actionable steps for everyone. we all talk a lot about social media, and there's endless analysis... but our goal through this one hour UnPanel will be to share practical steps for creating a culture that's ripe for social media. all you need to do to jump in on the action? click here to join the event and watch as the discussion unfolds. you can watch from the sidelines as the tweets start flowing, or you can join in by making a comment or asking a question...
Digital Communication Skills? i work for a PR firm by day and this means i mostly recruit communications professionals. you must be able to write well and communicate messages clearly to hack it in our industry. we evaluate prospective hires for their writing skills, and on the job, we work to constantly refine and develop writing and speaking skills. all we have is our word, after all. through the hashtagsocialmedia UnPanel i moderated earlier today, the idea developed that perhaps it's not going to be only written and verbal communication skills that we evaluate and prize in the future though... instead it might be : written communication verbal communication digital communication this trio, and simply the idea of digital communication being a new skill or competency is interesting to me because as social media tools infect organizations more deeply, there are certainly questions and concerns about exactly how you cultivate a culture that's ripe for social media... and there are always immediate concerns of whether there's a digital divide and whether a lack of technical skills will be what stops one from successfully implementing, scaling, and using social media tools. but technical skills isn't really the issue, is it? you don't have to know how it works to operate in a culture of social media - you just have to be willing and able to use it... so it's more a notion of digital literacy or simply skill in digital communication that you need to cultivate. i scanned the web real quickly to...

jessica lee

a DC gal + employment manager for a global PR firm + part-time blogger for FistfulofTalent.

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